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Tips on use of blog and social media for Business

Tips on use of blog and social media for Business
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If you are using social media for your business, there are some general guidelines you should consider.

  • Use always URL Shorteners in your Blog and Social Media posts – This is highly recommended which saves valuable posting space. Think Bit.Ly or Google URL Shortener  
  • Our end goal is that to always link content back to the website  
  • Think mobile: make sure the content you have posted is relevant for mobile
  • Respond quickly to everyone and give everyone the benefit of the doubt
  • Be short on posts, Facebook 80 characters or less, Twitter 130 characters or less
  • Make sure your post is visual: Images most likely get more shared, opened and retweeted  across all social media platforms
  • Share content from your blog, but write a different intro for blog before linking your posts back to the website
  • Have a social media policy for what you want to post and any approval processes
  • Remember that you on social media to give value to your audience and to engage with your customers not to promote only your business 

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