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Tips on use of blog and social media for Business

Tips on use of blog and social media for Business

If you are using social media for your business, there are some general guidelines you should consider.

  • Use always URL Shorteners in your Blog and Social Media posts – This is highly recommended which saves valuable posting space. Think Bit.Ly or Google URL Shortener  
  • Our end goal is that to always link content back to the website  
  • Think mobile: make sure the content you have posted is relevant for mobile
  • Respond quickly to everyone and give everyone the benefit of the doubt
  • Be short on posts, Facebook 80 characters or less, Twitter 130 characters or less
  • Make sure your post is visual: Images most likely get more shared, opened and retweeted  across all social media platforms
  • Share content from your blog, but write a different intro for blog before linking your posts back to the website
  • Have a social media policy for what you want to post and any approval processes
  • Remember that you on social media to give value to your audience and to engage with your customers not to promote only your business 

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